:root{
  --paper:#ECE7DC; --ink:#0E0E0C; --signal:#FF4A1C; --honey:#FFC400;
  --g:clamp(18px,4vw,56px);
  --sans:"Archivo",system-ui,sans-serif;
  --mono:var(--sans);
}
*{box-sizing:border-box;margin:0;padding:0}
html{-webkit-text-size-adjust:100%}
body{background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.45;overflow-x:clip;-webkit-font-smoothing:antialiased}
canvas{display:block}
ul,ol{list-style:none}
a{color:inherit}
.label{font-size:12px;letter-spacing:.07em;text-transform:uppercase;font-variation-settings:"wdth" 74,"wght" 650}
.quote{font-variation-settings:"wdth" 116,"wght" 300;letter-spacing:-.025em}
em{font-style:normal}
.wrap{padding-inline:var(--g);max-width:1500px;margin-inline:auto}
::selection{background:var(--signal);color:var(--ink)}

/* fixed chrome */
.progress{position:fixed;inset:0 0 auto 0;height:3px;z-index:50;mix-blend-mode:difference}
.progress i{display:block;height:100%;width:100%;background:#fff;transform-origin:0 50%;transform:scaleX(0)}
.hud{position:fixed;top:0;left:0;right:0;z-index:49;display:flex;justify-content:space-between;padding:18px var(--g);font-size:12px;letter-spacing:.07em;text-transform:uppercase;font-variation-settings:"wdth" 74,"wght" 650;color:#fff;mix-blend-mode:difference;pointer-events:none}
.hud b{font-weight:500}.hud em{font-style:normal;margin-left:.8em;opacity:.7}
.cursor{position:fixed;left:0;top:0;width:14px;height:14px;margin:-7px 0 0 -7px;border-radius:50%;background:#fff;mix-blend-mode:difference;z-index:60;pointer-events:none;opacity:0;transition:width .25s,height .25s,margin .25s,opacity .3s}
.cursor.on{opacity:1}
.cursor.big{width:64px;height:64px;margin:-32px 0 0 -32px}
@media (hover:none),(pointer:coarse){.cursor{display:none}}
@media (hover:hover) and (pointer:fine){.js,.js a{cursor:none}}
html:not(.js) .line::before{content:attr(data-text)}

#thread{position:fixed;inset:0;width:100%;height:100%;z-index:40;pointer-events:none}
.sound{position:fixed;left:50%;top:9px;transform:translateX(-50%);z-index:51;background:none;border:0;color:#fff;mix-blend-mode:difference;padding:8px 10px;cursor:pointer;opacity:.6;transition:opacity .3s}
.sound:hover,.sound[aria-pressed="true"]{opacity:1}
@keyframes nudge{0%,100%{opacity:.6}50%{opacity:1}}
.sound[aria-pressed="false"]{animation:nudge 2.4s ease-in-out 3s 4}
.sound{font-family:inherit}
html:not(.js) .sound{display:none}

/* first-visit intro */
@keyframes rise{from{opacity:0;transform:translateY(.35em)}to{opacity:1;transform:none}}
@keyframes fadeup{from{opacity:0;transform:translateY(18px)}to{opacity:1;transform:none}}
.intro .name .ch{animation:rise .9s cubic-bezier(.2,.8,.2,1) both;animation-delay:calc(var(--i)*70ms + .55s)}
.intro .hero-top{animation:fadeup .8s both .2s}
.intro .hero-foot{animation:fadeup .9s cubic-bezier(.2,.8,.2,1) both 1.5s}

/* hero */
.hero{position:relative;min-height:100svh;display:flex;flex-direction:column;justify-content:flex-end;padding:72px var(--g) 28px;overflow:hidden}
#wave{position:absolute;inset:0;width:100%;height:100%}
.hero-top{position:absolute;top:56px;left:var(--g);right:var(--g);display:flex;justify-content:space-between;opacity:.7}
.name{position:relative;font-size:20vw;line-height:.8;font-weight:900;letter-spacing:-.02em;text-transform:uppercase;white-space:nowrap;user-select:none;margin-left:-.04em}
.name .line{display:block}
.ch{display:inline-block;font-variation-settings:"wdth" 100,"wght" 600;will-change:font-variation-settings}
.hero-foot{position:relative;display:flex;justify-content:space-between;align-items:flex-end;gap:32px;margin-top:clamp(20px,4vh,48px);padding-top:18px;border-top:1.5px solid var(--ink)}
.lede{font-size:clamp(20px,2.2vw,34px);line-height:1.12;max-width:25em}
.facts{display:flex;gap:clamp(16px,3vw,48px);white-space:nowrap}
.facts b{display:block;font-family:var(--sans);font-size:clamp(26px,3vw,44px);letter-spacing:-.02em;font-variation-settings:"wdth" 70,"wght" 800;line-height:1;margin-bottom:6px}
.cue{position:absolute;right:var(--g);top:50%;writing-mode:vertical-rl;display:flex;align-items:center;gap:10px;opacity:.6}
.cue i{width:1.5px;height:44px;background:currentColor;animation:cue 1.8s cubic-bezier(.7,0,.2,1) infinite;transform-origin:50% 0}
@keyframes cue{0%{transform:scaleY(0)}60%{transform:scaleY(1);transform-origin:50% 0}61%{transform-origin:50% 100%}100%{transform:scaleY(0);transform-origin:50% 100%}}

/* pinned scenes */
.scene{position:relative}
.pin{position:sticky;top:0;height:100svh;overflow:hidden}
.pin canvas{position:absolute;inset:0;width:100%;height:100%}
.tag{position:absolute;top:56px;left:var(--g);z-index:2}
.tag.static{position:static;margin-bottom:clamp(28px,5vh,64px)}
.display{font-size:clamp(46px,9.5vw,170px);line-height:.86;text-transform:uppercase;letter-spacing:-.025em;font-variation-settings:"wdth" 66,"wght" 800}

/* 01 ad-tech */
.ms{height:340vh;background:var(--ink);color:var(--paper)}
.clock{position:absolute;left:var(--g);top:14vh;font-size:clamp(84px,21vw,360px);line-height:.85;letter-spacing:-.03em;font-variation-settings:"wdth" 62,"wght" 900;font-variant-numeric:tabular-nums;display:flex;align-items:flex-start}
.clock small{font-size:clamp(13px,1.3vw,20px);letter-spacing:.06em;text-transform:uppercase;margin:.6em 0 0 .8em;font-variation-settings:"wdth" 74,"wght" 650;color:var(--signal)}
.tracks{position:absolute;left:var(--g);right:var(--g);top:calc(14vh + clamp(84px,21vw,360px)*.85 + 4vh)}
.track{display:grid;grid-template-columns:minmax(150px,14vw) 1fr minmax(150px,12vw);align-items:center;gap:16px;padding:12px 0;border-top:1px solid rgba(236,231,220,.22)}
.track .end{text-align:right}
.bar{height:10px;background:rgba(236,231,220,.12);position:relative;overflow:hidden}
.bar i{position:absolute;inset:0;background:var(--paper);transform-origin:0 50%;transform:scaleX(0)}
.mine .bar i{background:var(--signal);transition:transform .12s linear}
.mine .end{color:var(--signal)}
.stage{position:absolute;left:var(--g);right:var(--g);bottom:7vh;min-height:4.2em}
.say{position:absolute;left:0;bottom:0;max-width:20em;font-size:clamp(22px,3.1vw,50px);line-height:1.05;letter-spacing:-.015em;font-variation-settings:"wdth" 88,"wght" 500;opacity:0;transform:translateY(24px);transition:opacity .45s,transform .6s cubic-bezier(.2,.8,.2,1)}
.say.on{opacity:1;transform:none}
.say em{color:var(--signal)}

/* blocks */
.block{padding:clamp(80px,14vh,180px) 0}
.block.ink{background:var(--ink);color:var(--paper)}
.block.honey{background:var(--honey)}
.cols{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,3vw,48px);margin-top:clamp(48px,9vh,120px)}
.cols article{border-top:1.5px solid currentColor;padding-top:16px}
.cols .label{color:var(--signal)}
.cols h3{white-space:nowrap;font-size:clamp(30px,3.6vw,58px);letter-spacing:-.02em;line-height:1;margin:14px 0 12px;font-variation-settings:"wdth" 72,"wght" 800;text-transform:uppercase;transition:font-variation-settings .5s cubic-bezier(.2,.8,.2,1)}
.cols article:hover h3{font-variation-settings:"wdth" 90,"wght" 900}
.cols p:last-child{opacity:.78;max-width:26em}

/* 02 games */
.hive{height:380vh;background:var(--honey)}
.hive-copy{position:absolute;left:var(--g);bottom:7vh;z-index:2;max-width:min(92vw,720px)}
.count{font-size:clamp(120px,26vw,420px);line-height:.8;letter-spacing:-.04em;font-variation-settings:"wdth" 62,"wght" 900;font-variant-numeric:tabular-nums}
.hive-line{font-size:clamp(20px,2.3vw,34px);line-height:1.12;letter-spacing:-.01em;margin-top:18px;max-width:18em;font-variation-settings:"wdth" 90,"wght" 500}
.pull{font-size:clamp(26px,4.1vw,68px);line-height:1.06;max-width:18em}
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(18px,3vw,48px);margin-top:clamp(56px,10vh,140px)}
.stats li{border-top:1.5px solid var(--ink);padding-top:14px}
.stats b{display:block;font-size:clamp(56px,7.5vw,128px);line-height:.9;letter-spacing:-.03em;font-variation-settings:"wdth" 62,"wght" 900;font-variant-numeric:tabular-nums}
.stats span{display:block;margin-top:10px;font-size:15px;max-width:20em}
.ribbon{margin-top:clamp(40px,7vh,90px);background:var(--ink);color:var(--honey);display:grid;grid-template-columns:repeat(3,1fr)}
.ribbon p{padding:clamp(18px,2vw,30px);font-size:clamp(19px,1.9vw,30px);line-height:1.05;letter-spacing:-.01em;font-variation-settings:"wdth" 80,"wght" 700}
.ribbon p+p{border-left:1.5px solid var(--honey)}
.ribbon .label{display:block;margin-bottom:12px;color:var(--paper);opacity:.75}

/* 03 logistics */
.ship{height:300vh}
.ship-h{position:absolute;left:var(--g);top:16vh;z-index:2}
.ship-p{position:absolute;right:var(--g);bottom:7vh;max-width:24em;font-size:clamp(17px,1.5vw,22px);z-index:2}

.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%)}
/* 04 ledger */
.ledger li{display:grid;grid-template-columns:4em minmax(0,2fr) minmax(0,1fr) minmax(0,1fr);gap:16px;align-items:baseline;padding:clamp(12px,1.8vw,24px) 0;border-top:1.5px solid var(--ink);position:relative;transition:color .3s}
.ledger li:last-child{border-bottom:1.5px solid var(--ink)}
.ledger li::before{content:"";position:absolute;inset:0 calc(var(--g)*-1);background:var(--ink);transform:scaleY(0);transform-origin:50% 100%;transition:transform .45s cubic-bezier(.2,.8,.2,1);z-index:-1}
.ledger-sec{position:relative;z-index:0}
.ledger b{font-size:clamp(32px,5.6vw,104px);line-height:.9;letter-spacing:-.025em;text-transform:uppercase;font-variation-settings:"wdth" 62,"wght" 800;transition:font-variation-settings .55s cubic-bezier(.2,.8,.2,1);white-space:nowrap}
.ledger i,.ledger u{font-style:normal;text-decoration:none;font-size:clamp(14px,1.2vw,18px)}
.ledger u{text-align:right;font-size:12px;letter-spacing:.07em;text-transform:uppercase;font-variation-settings:"wdth" 74,"wght" 650}
@media (hover:hover){
  .ledger li:hover{color:var(--paper)}
  .ledger li:hover::before{transform:none}
  .ledger li:hover b{font-variation-settings:"wdth" 76,"wght" 900}
  .ledger li:hover u{color:var(--signal)}
}

/* person */
.person{padding-bottom:clamp(40px,8vh,90px)}
.big{font-size:clamp(22px,2.9vw,46px);line-height:1.1;letter-spacing:-.015em;max-width:24em;margin-top:clamp(32px,6vh,80px);font-variation-settings:"wdth" 90,"wght" 400}
.marquee{overflow:hidden;margin-top:clamp(60px,12vh,160px);border-block:1.5px solid rgba(236,231,220,.25);padding:.12em 0}
.marquee div{white-space:nowrap;width:max-content;font-size:clamp(56px,11vw,190px);line-height:1.08;letter-spacing:-.03em;font-variation-settings:"wdth" 122,"wght" 200;will-change:transform}
.marquee i,.brand-row i{display:inline-block;width:.16em;height:.16em;background:var(--signal);margin:0 .22em;vertical-align:.3em}
.off{margin-top:22px;opacity:.6}

/* contact */
.contact{background:var(--signal);min-height:100svh;display:flex;flex-direction:column;padding:clamp(80px,12vh,140px) var(--g) 24px;overflow:hidden}
.huge{font-size:17vw;line-height:.8;font-weight:900;letter-spacing:-.02em;white-space:nowrap;margin-left:-.04em;font-variation-settings:normal}
.huge .line{display:block}
.contact-foot{display:none;justify-content:space-between;align-items:flex-end;gap:32px;margin-top:auto;padding-top:clamp(32px,6vh,72px)}
.contact-foot .serif{font-size:clamp(22px,2.4vw,36px);line-height:1.1;max-width:20em}
.btn{flex:none;display:inline-flex;align-items:center;gap:14px;background:var(--ink);color:var(--paper);text-decoration:none;padding:20px 28px;font-size:clamp(16px,1.3vw,20px);font-variation-settings:"wdth" 100,"wght" 600;transition:font-variation-settings .4s,background .3s,color .3s}
.btn span{transition:transform .35s cubic-bezier(.2,.8,.2,1)}
.btn:hover,.btn:focus-visible{background:var(--paper);color:var(--ink)}
.btn:hover span{transform:translate(4px,-4px)}
:focus-visible{outline:2px solid currentColor;outline-offset:4px}
footer{display:flex;justify-content:space-between;gap:16px;margin-top:auto;padding-top:clamp(40px,8vh,90px)}

/* reveals (only when JS is running) */
.js .rv{opacity:0;transform:translateY(36px);transition:opacity .7s,transform .9s cubic-bezier(.2,.8,.2,1)}
.js .rv.in{opacity:1;transform:none}
.mask{display:block;overflow:hidden;padding-bottom:.08em;margin-bottom:-.08em}
.mask>span{display:block}
.js h2.rv{opacity:1;transform:none}
.js h2.rv .mask>span{transform:translateY(108%);transition:transform 1s cubic-bezier(.2,.8,.2,1)}
.js h2.rv .mask:nth-child(2)>span{transition-delay:.12s}
.js h2.rv.in .mask>span{transform:none}
.cols .rv:nth-child(2),.stats .rv:nth-child(2){transition-delay:.08s}
.cols .rv:nth-child(3),.stats .rv:nth-child(3){transition-delay:.16s}
.stats .rv:nth-child(4){transition-delay:.24s}


/* brand wall */
.brands{margin-top:clamp(64px,12vh,150px);overflow:hidden}
.brands .label{opacity:.6;margin-bottom:18px}
.brand-row{overflow:hidden;border-top:1px solid rgba(236,231,220,.22)}
.brand-row+.brand-row{border-bottom:1px solid rgba(236,231,220,.22)}
.brand-row div{white-space:nowrap;width:max-content;font-size:clamp(44px,7.5vw,128px);line-height:1.12;text-transform:uppercase;letter-spacing:-.02em;font-variation-settings:"wdth" 64,"wght" 800;will-change:transform}
.brand-row[data-dir="1"] div{font-variation-settings:"wdth" 122,"wght" 220;letter-spacing:-.03em}
.stage-note{margin-top:22px}

/* in my words */
.person-grid{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,.75fr);gap:clamp(24px,5vw,80px);align-items:end}
.lead-in{font-size:clamp(20px,2.3vw,36px);line-height:1.1;opacity:.75;margin-bottom:clamp(18px,3vh,36px)}
.js .lead-in.rv.in{opacity:.75}
.creed li{font-size:clamp(40px,7.4vw,132px);line-height:.9;letter-spacing:-.025em;text-transform:uppercase;font-variation-settings:"wdth" 62,"wght" 300;color:rgba(236,231,220,.32);padding:.07em 0;border-top:1px solid rgba(236,231,220,.18);transition:font-variation-settings .9s cubic-bezier(.2,.8,.2,1),color .6s}
.creed li.on{font-variation-settings:"wdth" 74,"wght" 900;color:var(--paper)}
.creed li.hot.on{color:var(--signal)}
.face{position:relative}
.face canvas{width:100%;aspect-ratio:248/264;display:block}

/* thesis */
.thesis{height:300vh;background:var(--paper)}
.thesis .pin{display:flex;align-items:center;padding:0 var(--g)}
.lit{font-size:clamp(28px,4.7vw,84px);line-height:1.04;letter-spacing:-.025em;max-width:17em;font-variation-settings:"wdth" 84,"wght" 600}
.lit .w{opacity:.14;transition:opacity .35s}
.lit .w.on{opacity:1}
.lit em{color:var(--signal)}
html:not(.js) .lit .w{opacity:1}
html:not(.js) .creed li{color:var(--paper);font-variation-settings:"wdth" 74,"wght" 900}

/* doors + lead form */
.closing{font-size:clamp(20px,2.3vw,36px);line-height:1.12;margin-top:clamp(40px,7vh,72px)}
.pick{margin-top:clamp(36px,7vh,80px);margin-bottom:12px}
.doors{border-top:1.5px solid var(--ink)}
.doors button{all:unset;box-sizing:border-box;width:100%;display:grid;grid-template-columns:3em minmax(0,1.4fr) minmax(0,1fr) 2em;gap:16px;align-items:baseline;padding:clamp(10px,1.5vw,20px) 0;border-bottom:1.5px solid var(--ink);position:relative;transition:color .3s,padding .45s cubic-bezier(.2,.8,.2,1)}
.doors button::before{content:"";position:absolute;inset:0 calc(var(--g)*-1);background:var(--ink);transform:scaleY(0);transform-origin:50% 100%;transition:transform .45s cubic-bezier(.2,.8,.2,1);z-index:-1}
.contact{position:relative;z-index:0}
.doors b{font-size:clamp(26px,4vw,68px);line-height:.95;text-transform:uppercase;letter-spacing:-.02em;font-variation-settings:"wdth" 66,"wght" 800}
.doors i{font-style:normal;font-size:clamp(14px,1.2vw,18px)}
.doors u{justify-self:end;width:.9em;height:.9em;font-size:clamp(20px,2.2vw,34px);text-decoration:none;position:relative;transition:transform .45s cubic-bezier(.2,.8,.2,1)}
.doors u::before,.doors u::after{content:"";position:absolute;left:0;right:0;top:50%;height:2px;background:currentColor}
.doors u::after{transform:rotate(90deg)}
.doors button:hover,.doors button:focus-visible,.doors button.sel{color:var(--paper);padding-left:var(--g)}
.doors button:hover::before,.doors button:focus-visible::before,.doors button.sel::before{transform:none}
.doors button.sel u{transform:rotate(45deg)}
.lead{display:grid;grid-template-columns:repeat(3,1fr);gap:18px clamp(16px,2.4vw,36px);margin-top:clamp(24px,4vh,44px)}
.js .lead{display:none}
.js .lead.open{display:grid;animation:fadeup .6s cubic-bezier(.2,.8,.2,1) both}
.lead-q{grid-column:1/-1;font-size:clamp(22px,3vw,46px);line-height:1.05;letter-spacing:-.02em;font-variation-settings:"wdth" 100,"wght" 600}
.lead label{display:block}
.lead .wide,.lead-end{grid-column:1/-1}
.lead .label{display:block;margin-bottom:6px}
.lead input,.lead textarea{width:100%;font:inherit;font-size:18px;color:var(--ink);background:transparent;border:0;border-bottom:1.5px solid var(--ink);border-radius:0;padding:8px 0 10px;outline:0;resize:vertical;transition:border-color .2s,background .2s}
.lead input:focus,.lead textarea:focus{background:rgba(14,14,12,.08);border-bottom-width:3px;padding-bottom:8.5px}
.lead .hp{position:absolute;left:-9999px;width:1px;height:1px;opacity:0}
.lead-end{display:flex;align-items:center;gap:24px;flex-wrap:wrap}
.send{all:unset;box-sizing:border-box;background:var(--ink);color:var(--paper);padding:18px 30px;font-size:clamp(16px,1.3vw,20px);font-variation-settings:"wdth" 100,"wght" 650;transition:background .3s,color .3s}
.send span{display:inline-block;margin-left:10px;transition:transform .35s cubic-bezier(.2,.8,.2,1)}
.send:hover,.send:focus-visible{background:var(--paper);color:var(--ink)}
.send:hover span{transform:translate(4px,-4px)}
.send[disabled]{opacity:.5}
.lead-status{font-size:18px;font-variation-settings:"wdth" 100,"wght" 600}
.lead-status a{text-underline-offset:3px}
footer a{text-decoration:none}
@media (hover:hover) and (pointer:fine){.js button{cursor:none}}

@media (max-width:820px){
  .person-grid{grid-template-columns:1fr}
  .face{max-width:300px}
  .ribbon{grid-template-columns:1fr !important}
  .doors button{grid-template-columns:2.4em 1fr 1.5em;gap:2px 10px}
  .doors i{grid-column:2;grid-row:2}
  .doors button:hover,.doors button:focus-visible,.doors button.sel{padding-left:0}
  .lead{grid-template-columns:1fr}
  body{font-size:16px}
  .name{font-size:24vw}
  .hero-foot{flex-direction:column;align-items:flex-start}
  .cue{display:none}
  .cols{grid-template-columns:1fr}
  .stats{grid-template-columns:1fr 1fr}
  .ribbon{grid-template-columns:1fr}
  .ribbon p+p{border-left:0;border-top:1.5px solid var(--honey)}
  .track{grid-template-columns:1fr auto;gap:6px 12px}
  .track .bar{grid-column:1/-1;grid-row:2}
  .clock{top:13vh}
  .tracks{top:calc(13vh + 21vw + 5vh)}
  .ship-h{top:13vh}
  .ship-p{left:var(--g)}
  .ledger li{grid-template-columns:3.4em 1fr;gap:4px 12px}
  .ledger i{grid-column:2}.ledger u{grid-column:2;text-align:left}
  .ledger b{white-space:normal}
  .huge{font-size:19vw}
  .contact-foot{flex-direction:column;align-items:flex-start}
  footer{flex-direction:column;gap:4px}
}
@media (prefers-reduced-motion:reduce){
  .js .rv,.js h2.rv .mask>span{opacity:1;transform:none;transition:none}
  .cue i{animation:none}
  .say{transition:none}
}